Analýza využití privátních značek v maloobchodních jednotkách
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Grófová, Zuzana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The diploma thesis deals about a private label usage in assortment of coffees in retail stores Tesco, Kaufland, Billa and COOP Jednota Tempo. The research was performed by using qualitative analysis in Žilina and Martin in two periods and the results were evaluated by the Total shopscore index method. The retail stores are analyzed and compared on the basis of the results and follow from them recommendation for the management of retail chains.
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Import 04/07/2011
Subject(s)
private label, retail, Total shopscore index, inventory index, position index, presentation index