Analýza využití privátních značek v maloobchodních jednotkách
| dc.contributor.advisor | Krbová, Petra | cs |
| dc.contributor.author | Grófová, Zuzana | cs |
| dc.contributor.referee | Gecíková, Martina | cs |
| dc.date.accepted | 2011-05-23 | cs |
| dc.date.accessioned | 2011-06-30T06:52:10Z | |
| dc.date.available | 2011-06-30T06:52:10Z | |
| dc.date.issued | 2011 | cs |
| dc.description | Import 04/07/2011 | cs |
| dc.description.abstract | Diplomová práca pojednáva o využití privátnych značiek v sortimente káv v maloobchodných jednotkách Tesco, Kaufland, Billa a COOP Jednota Tempo. Výskum prebiehal prostredníctvom kvalitatívnej analýzy v mestách Martin a Žilina v dvoch obdobiach a získané údaje boli vyhodnotené metódou Total shopscore index. Na základe zistených výsledkov sú maloobchodné jednotky medzi sebou porovnávané a vyplývajú z nich odporúčania pre management reťazcov. | cs |
| dc.description.abstract | The diploma thesis deals about a private label usage in assortment of coffees in retail stores Tesco, Kaufland, Billa and COOP Jednota Tempo. The research was performed by using qualitative analysis in Žilina and Martin in two periods and the results were evaluated by the Total shopscore index method. The retail stores are analyzed and compared on the basis of the results and follow from them recommendation for the management of retail chains. | en |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.description.result | velmi dobře | cs |
| dc.format.extent | 1616375 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | GRO132_EKF_N6208_6208T062_2011 | |
| dc.identifier.uri | http://hdl.handle.net/10084/84707 | |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.rights.access | openAccess | |
| dc.subject | privátna značka | cs |
| dc.subject | maloobchod | cs |
| dc.subject | Total shopscore index | cs |
| dc.subject | index prítomnosti | cs |
| dc.subject | index pozície | cs |
| dc.subject | index prezentácie | cs |
| dc.subject | private label | en |
| dc.subject | retail | en |
| dc.subject | Total shopscore index | en |
| dc.subject | inventory index | en |
| dc.subject | position index | en |
| dc.subject | presentation index | en |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-name | Ing. | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Analýza využití privátních značek v maloobchodních jednotkách | cs |
| dc.title.alternative | Analysis of Private Label Usage in Retail Stores | en |
| dc.type | Diplomová práce | cs |
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