Návrh marketingové komunikace na podporu výměnných programů

Abstract

The aim of the Bachelor thesis „A Marketing Communication Design to Support Exchange Programmes“ is to create a marketing communications plan, which attract students of Faculty of Economics VŠB-TUO and increase their interest in the exchanges. The thesis is divided into several sections and subsections - the characteristics of market exchanges (Introduction to internships abroad), theoretical foundations of marketing communications (the basics of marketing publications), the methodology of collected data (chronological procedure of the questionnaire related to the actual circumstances surrounding the interview), analysis of research results (data evaluation), design of marketing communication (final recommendations) to increase students' interest in a trip abroad and conclusion. The benefit of this thesis is the ability to work with processed proposals for the promotion trips abroad led Faculty of Economics Technical University of Ostrava, International Office, students and the general schema_dspacedb. The proposal itself was based and designed on the findings of marketing research. This work is an example of the concept of the marketing plan, which could be used for communication for the school year 2011/2012.