Organizace a řízení sportovní akce

Abstract

The aim of this bachelor’s thesis is to analyse the organisation and management of the youth basketball tournament GALA Spring Cup, identify its strengths and weaknesses, highlight potential risks, and propose specific steps for improvement in future editions. The thesis is based on theoretical knowledge in the fields of sports management, marketing, and the organisation of sports events, which is further applied in the practical part. This section provides a detailed description of the tournament’s preparation, the division of roles within the organising team, the financial aspects of the event, and its overall execution. The research was conducted using observation and interviews, which served as the basis for the SWOT analysis of the tournament. The final part of the thesis summarises the key findings and presents recommendations that may contribute to the more effective organisation of future tournaments.