Identifikace postojů zákazníků ke službě personal shopping na oděvním trhu

Abstract

This thesis focuses on identification of customers´ attitudes to personal shopping service on the clothing market. The aim of this work is to find if consumers are willing to embrace personal shopping on the clothing market in the Czech republic and also determine the best form of this service including its price. The primary information was obtained by personal questioning and for data analysis was chosen the method of Conjoint analysis. Final recommendation was suggested on the basis of analysis results and includes suggestion about the best form of personal shopping service for Czech clothing market, its price and advice for further research of this service.