Návrh marketingového mixu čajovny

Abstract

This bachelor thesis is devoted to the topic "Marketing Mix Design for Tearoom". The aim was to develop a more efficient use of a range of elements in the marketing of the tearoom Harmonie, based in Opava. In order to do this, the targets were first elaborated on the theoretical basis of the marketing mix of services. Moreover a characteristic ot the tearoom Harmonie, market players, macroenvironment and marketing mix are presented. The fourth chapter is devoted to the methodology of primary data collection. Primary data were collected through the survey. The outcomes of the research are customers' attitudes toward marketing mix of the tearoom Harmonie, which are discussed in the fifth chapter. The sixth chapter is devoted to the proposals and recommendations to individual elements of the marketing mix of tearoom Harmonie.