Strategická analýza podniku DEZA, a. s.
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Klimentová, Aneta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis is concerned with strategic analysis of the company DEZA, a. s. Herein are applied theoretical knowledge of strategic analysis. The thesis is focused on external and internal analysis of the company. Strengths and weaknesses of the company results from internal analysis; opportunities and threats of the company results from external analysis. Interpretation of both analysis is very important, it is performed by SWOT analysis, which evaluates and compares all factors. Assessment of all factors on the basis of SWOT analysis and suggestions for improvements of standing of the company are performed in a conclusion of the thesis.
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Import 22/07/2015
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Strategy, strategic analysis, strategic planning, strategic management, long-term goals, mission, vision, external analysis, internal analysis, financial analysis, competing business, assessment, suggestions.