Identifikace bariér nákupu produktů na trhu zdravé výživy
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Miturová, Iveta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis was identification of purchase barriers on the healthy food market, which are also applied for Kalma company. Data were gained by personal and electronic survey. There were 171 questionnaires collected in total. Based on the research results, marketing activities for overcoming barriers on healthy food market as well as suggestions for Kalma company were provided.
Description
Import 26/06/2013
Subject(s)
healthy food, Kalma company, soya, consumer, black box model