Analýza trhu potenciálních sponzorů futsalového klubu

Abstract

The goal of the bachelors thesis was to analyze the market of potentional futsal’s club sponsors and find out, what opinions and suggestions the companies have about sponsoring. These were subsequently used for the design of new communication with sponsors. In the introduction, there are characteristic and description of the KVF Roub Vítkovice club mentioned. In the theoretical part, there are such concepts as marketing, advertisement, sport advertisement and its types, possibilities of sponsoring and the view of the sponsorship of both participating parties defined; the mutual cooperation contract and its appendages, offering lists and sponsor package described and in the end, there is sponsorship legal framework explained. In practical part, there is research methodics described including the way of data collecting, which has proceeded through e-mail questioning. The analysis of gained data follows and on the research results basis the suggestions and recommendations are submitted, that will lead to improvement of actual club’s communication with sponsors. Existing forms of communication are improved and new forms are designed, that can lead to improvement of actual club situation.