Analýza marketingového mixu restaurace

Abstract

The theme of bachelor´s thesis is Analysis of marketing mix for the restaurant. The aim of this work is to analyze the current marketing mix of restaurant - pizzeria SPORT and based on the results suggest a solution to make marketing mix more effective. Information were obtained using a personal questionnaire survey, when the information were obtained directly from restaurant´s guests. Based on the results, it was proposed to focus on expanding the menu, widen the outside seating and focus on improving marketing communications.