Měření spokojenosti zákazníků na trhu zdravotních pojišťoven

Abstract

As a theme of my bachelor thesis I have chosen customer satisfaction measurement of health insurance company market. The target was determine, whether policyholders of Hutnická zaměstnanecká pojišťovna know about the provided services, whether they use this services and whether they are satisfied with this services. Therefore I carried out marketing research. The second chapter include characteristics of Hutnická zaměstnanecká pojišťovna. In the third chapter, there is theoretical backgroundThe fourth chapter contain research methodology. In the fifth chapter, there are described research resultats. On the basis of this results, I tried to write proposals for improvement activity of insurance company.