Strategická analýza v strojárskom podniku
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Vysoká škola báňská – Technická univerzita Ostrava
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The aim of the Diploma´s thesis is to carry out a strategic and financial analysis in the production engineering company ABC, Ltd., of to identify the determining factors the current state of the company in the financial and economic area and subsequently bring appropriate recommendations. The first chapter defines terms associated with financial and strategic analysis. In the second part of the work, the enterprise ABC, Ltd. is characterized, and the actual strategic analysis of the company, on the basis of which the factors affecting the current health of the company are identified. The last part is dedicated to the formulation of own proposals and options for solving the identified shortcomings in the company.
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Strategic analysis, PESTLE analysis, financial analysis, balance sheet, profit and loss statement, ratios, liquidity, profitability, activity, indebtedness, creditworthiness model, Taffler model, Index IN05, SWOT analysis, Porter's model of competitive forces