Integrace frameworku See-think-do-care do nastavení procesů inteligentního frančízového podniku

Abstract

This Master thesis focuses on system processes analysis of a gastronomic company and the application in the context of an intelligent enterprise. The first part of the thesis is theoretical and introduces the topic of intelligent enterprise and related marketing concept See-think-do-care. The next part of the thesis is rather practical and evaluates system operations in both graphical and numerical form. The last part of the work is dedicated to the result discussion and strategic recommendations are introduced.