Doporučování informací v mobilních zařízeních

Abstract

Thesis deals with information recommending in mobile devices, application domain is travel industry. Thesis contains summary of travel industry and analyzes mobile device's possibilities with aim to design and implement transformation of existing internet information system into extended version more suitable for mobile devices. Thesis contains knowledge of information systems, web and social Engineering and also marketing. Interdisciplinary approach is used to develop application prototype for holiday packages recommendation on mobile devices (hereinafter TARS). CBR method was selected in TARS development for recommendation of holiday packages, as it offers user a list of recommendations based on previously learned cases and metrics of similarities. Examples of GUI and alfa testing are listed in thesis.