Podnikatelský plán na založení gastronomického podniku

Abstract

The bachelor thesis deals with the development of a business plan for establishing a gastronomic business in the form of a café bar. The aim of the thesis is to assess the feasibility of the business idea in terms of the business environment, marketing strategy, and financial viability. The thesis includes market analysis, a marketing mix proposal, and financial planning, including profit and loss statements and cash flow analysis. Based on the conducted analyses, the main risks and future possibilities of the business are evaluated.