Analýza chování zákazníků hypermarketu Interspar
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Date issued
Authors
Březinová, Miroslava
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200904281
Abstract
Marketing analysis of hypermarket Interspar in Ostrava – Dubina was done in this thesis. Based on this analysis was done the questionnaire and marketing research leads to findings of customers needs and behaviour. Based on analysis results the CRM base principles for customer management system were proposed and provided to the management of company.
Description
Import 01/09/2009
Delayed publication
Available after
Subject(s)
analysis, questionnaire, marketing research, CRM