Analýza využití Product Placement v televizních seriálech
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Authors
Štiaková, Martina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis was to monitor the use of product placement
in three Slovak television series and propose recommendations
on the use of product placement in audiovisual works, especially
in the series.
The introductory chapter is focused on problems of product placement. The second chapter focuses on the Slovak media market. The third chapter summarizes the preparation and implementation
of marketing research. The fourth chapter contains an evaluation
of the acquired data. The last chapter is devoted to suggestions and recommendations concerning the efficient use of product placement in TV series and movies in Slovakia.
Description
Import 29/09/2010
Subject(s)
product placement, brand placement, product, brand, serial, series, film, media market, advertising