Provedení strategické analýzy a návrh strategie vybraného podniku

Abstract

Realization of Strategic Analysis and Strategy Proposal of a Selected Company. The aim is the dismantling of the theory of strategic management of the company and its subsequent application to the company. Thanks to this analysis, the company should be able to see their strengths and weaknesses. And decide on this basis which will further its goals, both short and long term. With these goals, companies should be to achieve sustained competitive advantage.