Stanovení krizového profilu vybraného podnikatelského subjektu

Abstract

This thesis deals with the crisis in the company and the crisis management process. The diploma thesis is divided into two parts. The first part is dealing with the description of basic theoretical background concerning the origins of the crisis, the determination of its kinds and phases, and the steps of crisis management, which recommend how to successfully overcome the crisis, or at least reduce their potential destructive effects. The first part also includes the definition and description of possible methods of its elimination or removal. The practical part is focused on the analysis of the internal and external environment. Porter´ s five competitive forces, financial analysis and SWOT analysis were used for this analysis. Based on these models possible risks to the company are identified and also their analysis was performed in a selected business entity through the cumulative risk matrix method and a Single spot method.