Konkurenceschopnost podniku

Abstract

This thesis deals with competitiveness of JELINEK – Furniture Manufacturing Company ltd. In the theoretical and methodological part of this thesis are define fundamental concepts concerning competitions, competitiveness and entrepreneurial environment. Also all analysis which are used in this thesis, are present and theoretically described in this part. In the application part of this thesis is JELINEK – Furniture Manufacturing Company ltd. introduced along with its history and present situation. Furthermore I elaborate on particular analysis of external and internal environment of the company which is than summarized in the SWOT analysis. At the end of this thesis controversial parts are identified and several recommendations are proposed to improve the company’s competitiveness.