Sociální a marketingová analýza dat

Abstract

The design and implementation of module for questionnaire data analysis is the main goal of this diploma thesis. Cooperation with existing information system for creation questionnaires is the main condition for the analysis and implementation. It has been proposed a pre-data method (real data categorization according equidistant and equifrequency intervals) on the basis of the questionnaires and the requirements of contracting firm. It has been designed methods using the basic principles of statistics. It is a calculation of basic statistical characteristics, statistical characteristics of categorical data, contingency tables analysis. In addition, methods were implemented in the field of data mining. These are classic association analysis, collapse method and decision trees analysis.