Internetový marketing jako efektivní nástroj podpory prodeje.

Abstract

This thesis deals of issue internet marketing and it is use in promoting sales. The goal is description, analysis and design the optimal mix of marketing tools in the company of Thomas Gromnica. This thesis is divided into two parts, theoretical and practical. The theoretical part is devoted to an explanation of any terms which inherently belong to internet marketing. These include tools such as SEO, SEM, direct marketing, public relations, loyalty program, measurement and evaluation using Google Analytics.

The practical part is devoted to analysis of reprographic industry market and the possibility of application prepared for design optimalization of internet marketing tools. The thesis also consists of evaluation steps which are taken to the analysis tools in the society. In conclusion, important is to highlight the importance for society in the reprographic industry.