Alternativy vstupu společnosti Česká zbrojovka, a.s. na klíčové zahraniční trhy

Abstract

Every organization, whether involved in production or non-manufacturing organization, when applying growth strategy, over the time naturally confronts a decision if and how to enter a foreign market. Česká zbrojovka a.s. as a company with a successful global trading network itself faces a decision whether, and in what way strengthen or expand its international operations to previously inaccessible markets. It should be considered and proposed, whether to enter these markets and the particular manner applied, how to eliminate significant commercial risks and how to protect its investments.