Analýza marketingové komunikace řetězců rychlého občerstvení na sociálních sítích
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Aim of this bachelor thesis is to find out which fast food chain on Czech market uses the most effective social network communication. The part which deals with application and confirmation is divided into three segments: data collection and analysis, content analysis, and questionnaire survey. Data of four fast food chains - McDonald’s, Kentucky Fried Chicken, Burger King and Subway have been collected weekly in 8 weeks. 270 respondents completed the online questionnaire survey. At the end of this thesis, specific draft of social network communication for one week is described.
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social media, social networks, internet, fast food, communication on social networks, content analysis