Analýza možností otvorenia študentské čajovne

Abstract

The theme of this Bachelor thesis is to Analysis the Possibility of Opening Student Tearoom. The aim of this research is to identify if there is a place on the restaurant market in the student´s dormitory and if the potentional customers will accept and visit that new business. The theoretical part presents the surrounding restaurants in the student´s dormitory, their ambience and ambience of other student´s tearooms and coffee-bars in the Czech republic. In addition, it interprets launching of a new service, such as tearoom or coffe-bar. The practical part is driven by questionnare to analyse the possibility of the opening a new business and suggest solutions.