Analýza podnikových faktorů

Abstract

The main goal of this bachelor’s thesis is to formulate proposals and recommendations, leading to minimizing of the threats and weaknesses, and to highlighting of the strengths and potential opportunities. The theoretical part explains the methods used in the practical part. To achieve the goal, there were used the analysis of the external environment, the micro-analysis and analysis of the internal environment. According to the results of the practical part the evaluation and recommendations were created. Outputs of the work were handed over to the co-owners of Hostinec Penzion Lhotka.