Měření spokojenosti obyvatel se službami města

Abstract

This thesis deals with the measurement satisfaction of residents with the services of Frydek-Místek. For the purposes of thesis are analyzed services in selected areas. Specifically, the communication area of the city with its citizens, the area of sports, cultural and social activities, the environment, health and social services, education, security and transport services. Based on the results of marketing research are formulated proposals and recommendations that could lead to increased citizen satisfaction of Frydek-Místek.