On-line marketing v průmyslovém podniku - VOP CZ, s.p.

Abstract

The bachelor thesis deals with the use of online marketing in industry VOP CZ, sp Introductory part of the thesis begins by describing and defining basic concepts and introduces tools of on-line marketing. The introductory part yet offers the presentation of a specified company and product DAPPER 5000, which is the subject of this work. The next section is an analysis of the current state using selected tools, options, and proposals based on the analysis and conclusion of the work focuses on the implementation of the proposed solutions, creating and editing your important content of on-line marketing and describe and evaluate created advertising campaigns.