Identifikace preferencí uživatelů knihovny

Abstract

The topic of the diploma thesis is the identification of users‘ preferences of the Moravian-Silesian Research Library in Ostrava. The main goal is to analyze preferences and compile a library users typology. Theoretical part is devoted to consumer behaviour, attitudes and typology. The library market is also defined together with the characteristics of the Moravian-Silesian Research Library. Marketing research was conducted using a questionnaire survey. Subsequently, the analysis of obtained data is carried out, where consumer attitudes are described. On the basis of the obtained data, a consumer typology of the Moravian-Silesian Research Library was created and recommendations for library future activities were proposed.