Strategie řízení závodu v konkrétním podniku

Abstract

Graduation theses whose title is “Management Strategy in a Company” deals with the theory and practice of strategic management. The theoretical part describes the basic concepts related to strategic management and characterizes strategic analysis. The next section is introduced the company ArcelorMittal Ostrava inc. and is characterized the power plant in the company, which is the subject of graduation theses. The analytical part includes performed strategic analysis of general and occupational surrounding of this power plant and too the internal environment. On the basis of the gain knowledge is made the SWOT analysis. This analysis serves as a base to assess economy and management strategy of this factory.