Analýza managementu golfového klubu

Abstract

These days golf has become a very popular free-time activity for people of all ages. It’s possible to say that a golf court and its surrounding is a kind of "well-being oasis" even possibly in the city centre. And such an oasis is offered by the Park Golf Club TJ Mittal Ostrava. In this thesis I have dealt with the club organization, operation and financing. One major problem has been detected. After the last year season, when a new owner of a part of the golf course resolutely intervened, the question of expansion or building a new course has been opened. To accomplish this goal, it’s necessary to have sufficient capital. Profitability of the club is rising, but too slowly considering the goals of the club. Also the familiarity of the club among both public and firms is insufficient, even though it has already been operating for 42 years. Therefore I have tried to outline and explain the possibilities of the Šilheřovice Golf Course offered for reasonable prices to potential interested people, both companies and schema_dspacedb. The very development of the club depends mostly on the capital put in by the club members. This is not, however, a bottomless pit of money – the club management should therefore be more interested in the ways to attract new sponsors and gain the needed capital together with them.