Marketingový výzkum kritických zdrojů konkurenčních výhod v oblasti servisu výtahů

Abstract

This diploma thesis deals with a marketing research of crucial sources of competitive advantages in elevator systems‘ area. The research is was prepared especially for Výtahy Ostrava Ltd., which required evaluation of its position among other rival companies in the near area. The aim of the thesis is especially to compare particular criteria between the rival service providers. In the conclusion of the thesis I comment on the results of the research and also suggest a suitable solution for Výtahy Ostrava Ltd.