Podnikatelský plán pro příspěvkovou organizaci
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this work is to create a design of a business plan for expanding business of additional activities of the contributory organization. In the first part of the work important terms related to the topic are defined. In the second part, theoretical knowledge is applied to the handled contributory organization. The third part provides a summary and recommendations for the implementation of the business plan.
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business plan, contributory organization, SLEPT analysis, Perter analysis, SWOT analysis, marketing mix, market segmentation