Návrh na zvýšení známosti neziskové organizace

Abstract

The purpose of this thesis is to analyze the market of non-profit organizations in the Czech Republic and to propose the use of suitable marketing tools for the non-profit organization Sociální projekt DOPLNĚK PRO ŽIVOT, z.ú., in order to raise awareness of this organization. The first section of the thesis is centered on the theoretical background of marketing of non-profit organizations, followed by the characteristics of Doplněk pro život. The methodology of data collection for analysis is also described. Data was collected using a questionnaire survey. The collected data was analyzed using the IBM SPSS analysis system. Research has shown that in large part, people do not support or trust non-profit organizations they are not familiar with. The final suggestions and recommendations are aimed at raising the awareness of the non-profit organization mainly through the Internet.