Návrh marketingové komunikace společnosti na trhu se spojovacím materiálem

Abstract

The aim of this thesis was to design an optimal marketing communication for a specific company. The first part is devoted to the characteristics of the company and defining its customers and competitors. The next section describes the theoretical basis of communication and marketing communication mix. The analytical part consists of an analysis of current marketing communications and analysis of competitive e-commerce and communications. In the end are suggested tools designed for optimal communication mix based on the results of the analytical part.