Posouzení konkurenceschopnosti firmy v době transformace automobilového průmyslu

Abstract

This diploma thesis analyses the competitiveness of Keyence Corporation during the transformation of the European automotive industry. The theoretical part defines key concepts of competitiveness and describes the development of the automotive industry from mass production to current trends in electromobility, autonomous driving and digitalisation. The practical part evaluates the competitive position of Keyence through Porter's Five Forces analysis and PESTLE analysis supplemented by an EFE matrix. Based on the findings, strategic recommendations are formulated aimed at strengthening the company's competitiveness during the structural transformation of the industry.