Návrh motivačního programu vybrané organizace určený studentům vysokých škol

Abstract

SUMMARY Bachelor thesis called “Proposal of Motivation Program of a Selected Organization Designed for University Students” deals with determination of the motivational factors of students and analysis of the current state of cooperation between OKD, Doprava a.s. company and university students.

The aim of this bachelor thesis is to determine the level of motivation of students to establish relationships with companies during their studies and propose specific company OKD, Doprava, a.s. an motivation program that would help the relationship develop further. Bachelor thesis is divided into a theoretical and a practical part. In the theoretical part have been identified the basic concepts related to the process of motivation, such as the motive, stimulus, external and internal motivation, motivation theories focusing on content and process, and motivational elements of generation Y. Subsequently were described individual stages of sociological research and greater detail the theoretical basis for the questionnaire. The practical part was devoted to a brief presentation of OKD, Doprava, a.s., analysis of the current system of cooperation with students and research focusing on the motivation of university students. Then evaluated the results of the survey, which became the basis for proposals and recommendations that should lead to improved student motivation.