Vplyv podnikového prostredia na konkurencieschopnosť podniku

Abstract

Companies are living economical organism not isolated. They are surrounded in an environment that influences them, there is the environment in which they are functional. Proposed Bachelor work deals with their influence on company competitiveness. The theses is divided into three basic sections. The first theoretical is dedicated to a methodology for analyses employed to analyses external and internal environment of the building company VS – Invest, ltd. The later section is a practical one focused on particular analyses. Their goal is to show the reality that significantly influences the company. As an output of the particular analyses of external environment (STEP analyses and Porter analyses) a big effort was put to discover not only opportunities the company should take the advantage of but also risks it should avoid. Using analyses of internal environment (SWOT analyses) strengths and weaknesses, next opportunities and threats have been discovered. The last part is dedicated to synthesis of findings, which are discovered by individual analyses of internal and external environment. A based on these findings are offered applications and references which may help the company to lift her competitiveness.