Marketingový výzkum spokojenosti zákazníků se službami společnosti ČEZ, a.s.

Abstract

This bachelor thesis entitled ,,Customer satisfaction marketing research with services of the company, ČEZ, a.s.“ is focused on the quality of the provided services of this company. The bachelor thesis is divided into theoretical and practical part. The first part is focused on the theory of marketing research and presentation of the company and the second part is describes the course of the my research and also contains results of the research and suggestions and recommendations for increasing customer satisfaction with the services provided.