Návrh postupů pro snížení krizového ohrožení vybraného podniku

Abstract

The thesis is focused on the evaluation of potential crisis outbreaks of a selected company, which is active in the field of engineering. In the first part of this thesis there is theoretically defined the issue of crisis management and also the methods, which are further used in the practical part of the thesis. The second part is devoted to the characteristics of the selected company and its business activities. The next part evaluates the external and internal environment of the company. The external environment is analyzed through PEST analysis and Porter's five competitive forces. The internal environment is evaluated through financial analysis and analysis of internal resources. Subsequently, the SWOT method is used, which uses the knowledge from the analysis of the external and internal environment. Based on this comprehensive method, potential crisis outbreaks are identified. In the final part of this thesis are given suggestions and recommendations that could contribute to prevention before a possible outbreak of a crisis.