Public relations vybrané neziskové organizace

Abstract

The subject of the bachelor thesis is the issues of public relations in a non-profit organization. The theoretical part deals with the characteristics of the non-profit sector with particular focus on professional chambers. Parallel, the concept of public relations is formulated, as well as its role in the non-profit organizations. The practical part of the thesis is dedicated to the analyses of economy and PR activities of the Czech Chamber of Pharmacists in the years 2008 - 2012. Collected data from these analyses together with the results of a questionnaire survey among pharmacists are evaluated in the fourth part of the thesis. Based on the findings relating to the selected non-profit organization, action steps towards improvement of public relations are recommended.