Marketing inovací

Abstract

The first part of this thesis deals with the definition of the basic concepts of marketing. Furthermore, there are analyzed the stages in the innovation of marketing and the application of the marketing approach to innovation. This work also addresses the innovation process, its effectiveness and what are the possibilities of financing of the innovation of the private and the public sector. In conclusion, it is shown how to introduce the new product or service on the market. The aim of this work is to briefly analyze the application of a specific product on the market.