Analýza úspor v elektronických aukcích sdružených domácností

Abstract

The topic of the thesis is Analysis of the Savings in E-auctions by Associated Households. They are the e-auctions, which are held by eCENTRE in order to get the lower price of electricity supply for associated households. The problem with this topic is the lack of information about the process of creating savings in the e-auction of electricity for associated households. The aim is therefore to clarify what influences the level of savings achieved in e-auctions and the effect on electricity prices obtained via e-auctions by associated households. To meet the goal, was made a primary marketing research quantitative character on the basis of secondary data. Using correlation analysis, variables were discovered, among which there is a statistical dependence and can affect the results of e-auctions. These detected variables were further examined using multiple linear regression analysis, thanks to the created two regression models. It was found that an average saving of e-auction is best explained by the average EUR exchange rate and quantity MWh entering in the e-auction, while the average price of e-auction is best explained by the only variable - forward price valid on the day of e-auction. The findings are particularly significant for the company eCENTRE, which provided their internal data for the research part and is interested in using the results. A part of this work is the theoretical basis of e-auction and analysis of the energy market for households in the Czech Republic.