Zhodnocení konkurenceschopnosti malého podniku

Abstract

This bachelor thesis is aimed at the evaluation of the competitiveness of a small company by applying chosen methods. In the introduction there is a definition of the term competitiveness from many points of view. Furthermore, the chosen methods are described, which help the competitiveness be evaluated afterwards. The following section describes the company itself. In the practical part there are methods being applied from the theoretical part to the chosen company. In the end, there are suggestions, recommendation and conclusion.