Strategie konkrétního podniku

Abstract

This thesis deals with the specific strategies of a particular business. The aim of this thesis was to map, identify and formulate strategies of a specific business and outline the future direction of the company. The theoretical part of the thesis deals with the basic concepts such as strategy, strategic management or strategic analysis. The practical part presents HomeCare Ltd, for which the strategic analysis was processed and further analysis was performed using the application part. To assess the strategy in the period 2007 - 2010 the following methods were used: PEST analysis, micro environment analysis, financial analysis and SWOT analysis. This thesis proposes visions, mission and strategic goals of the company, in conjunction with the company management. Our analysis provide a comprehensive view of the strategy and should be challenging for the development of the company in future years.