Společenská odpovědnost firmy a její začlenění do systému řízení organizace

Abstract

The aim of this bachelor thesis is the analysis of the company, which implemented the norm of corporate social responsibility. There are three types of approaches of CSR – economic, social and environmental. The thesis is focused on analysis of these approaches and if stakeholders are aware of the company´s corporate social activities.

There were used questionaires for the analysis of the company. Questionaires were focused on both employees and customers. The author also used SWOT analysis and consultations with company´s management.

The output of the analysis says that the company has all the approaches developed enough, but their stakeholders do not know about it. That´s why there were proposed solutions how to improve social responsibility of the company.