Strategická analýza podniku a její vliv na konkurenceschopnost podniku

Abstract

The goal of this master is to conduct a strategic analysis of the firm BOOKTRANS s.r.o. and based on the information gathered to define strategic recommendations. The work is divided im two parts – a theoretical and a practical part. The theoretical part content strategic analysis and the most common tools of the strategic analysis and used in the practial part. Gradually, the analysis of internal and external environment, internal resources and capabilities of the company and SWOT analysis are carried out.In conclusion, recommendations are formulated based on the completed analyses.