Identifikace konkurenčního prostředí podniku

Abstract

This bachelor thesis deals with the identification of the competitive environment of a geodetic enterprise. The thesis is divided into two parts, where the first part clarifies the theoretical documents, which are subsequently applied in the practical part. PEST analysis methods, porter's model of five competitive forces, financial analysis and swot analysis were used to identify the competitive environment. The techniques used identified the competitive environment of the company, including the strengths and weaknesses of the company.