Hodnotenie výkonnosti podniku prostredníctvom systému BSC
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Ondrušek, Štefan
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this thesis is a comprehensive assessment of business performance and design of strategic objectives, instruments and actions under the Balanced Scorecard methodology. The company is rated from the perspective of four areas: financial, customer perspective, internal process perspective, learning and growth. Before theoretical processing of BSC, financial analysis is made by selected ratios and credible models. Then, the individual perspectives are described and the new proposal of applications of BSC is set in the company.
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Import 11/07/2012
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Balanced Scorecard, credible and bankruptcy models, financial analysis, financial perspective, customer perspective, perspective of internal business processes, perspective of learning and race, business performance.