Srovnání kvality fitness center v Ostravě

Abstract

The bachelor thesis focuses on the analysis and comparison of service quality in the fitness center market in Ostrava. For this study, three facilities in Ostrava representing different market segments were selected—the commercial center FIT PARK, the private Liok's Power Gym, and the martial arts-specialized Gym Hub Ostrava—with the aim of evaluating the level of their services, client satisfaction, and competitiveness. The thesis contains a theoretical part describing the historical development of fitness, the effects of regular training, sports services marketing, and the classification of fitness centers. Furthermore, it includes a practical part focused on evaluating the external and internal environment, supported by a research section that includes a questionnaire survey, PEST analysis, and competitor analysis. The results indicate that the market in Ostrava is highly segmented, and client preferences differ significantly depending on the type of facility visited. At the same time, specific weaknesses were identified in the examined subjects. Based on these weaknesses, specific recommendations for future improvement were proposed.